1. Story
  2. Management
  3. Careers
  4. History & Tradition
  1. About Preethi

    The kitchen of a modern Indian woman is never complete without a mixer-grinder. But at the same time, it has no place for run of the mill products. More than many homemakers like to run their kitchen with a Preethi mixer-grinder. And the numbers are the proof to this. With presence in over 10 million households across India and abroad, Preethi is India's largest mixer grinder brand and a leading Kitchen Appliances company.

    Preethi, now seen as a giant in the industry, had a humble beginning in 1978. From a small mixer-grinder brand, it has grown into a nationally reputed kitchen appliances company. Auto-Cooker/ Warmers, Induction Cook Tops, Electric Pressure Cookers and Coffee Makers are just a few among our products to enter the hearts and kitchens of many families across the world. And these are the families that inspire us to innovate. Every Preethi appliance is efficient, contemporary and easy to use. And it keeps evolving to support and often improve the lifestyle of many a people.

    Vision

    Create a better future for 100 million consumers by enabling them to be at their "best" in the kitchen.

    Mission

    We will use sustainable technology and materials to focus on:

    1. Continuous and Meaningful Innovation
    2. Superior Quality Products
    3. Best in Class After-Sales Service
    Values

    We hold the values of:

    1. Consumer Centricity
    2. Honesty and Integrity
    3. Commitment to Excellence
    4. Collaboration
    5. Individual Respect and Accountability
    6. Sustainability
    Quality & Innovation

    Preethi with world class research capabilities works with top notch design houses to deliver nothing but the best. All our products bear with them the assurance of quality and the hallmark of the brand. Some of the industry 'firsts' to push Preethi to the top include:

    • 750W Motor
    • Super Extractor
    • Grind & Store Facility
    • Flexi Lid
    • Chip n' Salad Maker
    • Turbovent Technology
    • Secure Jar Lock
    • 3 Point Lid Lock
    • Master Chef Jar
    • Removable Drip Tray in Gas Stoves
    • South Indian Menu in ICT
    Marketing, Sales & Distribution

    Preethi's enduring relationship with dealers and distributors gives it an edge over others. This, in fact, is its biggest competitive advantage. It works very closely with its dealers and distributors, so much so that they are even involved in identifying need gaps, product development and feedback. The result: our dealers' volumes and values have grown exponentially over the years.

    The efficiency of our sales and distribution network is closely and continuosly monitored. Our sales arm extends as far as the U.S, Sri Lanka, Middle East and expanding further. Right from package design to mass communication, our marketing efforts are aimed at making customers' lives easy. And we often start with putting ourselves in the shoes of the homemakers. How long does it take to fine grind pepper? How can the electric pressure cooker save cooking time? What change will the glass top gas stove bring to the kitchen? We ask many questions before arrriving at a concrete answer.

    Over 93 Customer Care Centers | 103 Distributors | Over 14000 dealer establishments

  2. Careers at Preethi

    They say the kitchen is the heart of the home. And at the heart of 10 million homes, is a Preethi appliance. As employees of Preethi Kitchen Appliances Ltd., we touch the lives of people across India and abroad. Through thoughtful and innovative thinking.

    The reason we're No. 1 in the country is our strong work ethic. And our single-minded proposition to improve the quality of life of our customers. With a presence across the USA, Canada, the Middle East, Sri Lanka, Malaysia and many more countries, it's clear that we're succeeding in our purpose.

    At Preethi, we're all about family. So it's no wonder that despite being over 1000 strong, we're a close-knit group. What ties us all together is that we're passionate about what we do. And if the thought of improving lives appeals to you too, you'll fit right in.

    Open Positions
    our employees love us
    • Rajinikanth. K Marketing

      I am with this organization since 2007, my ideas with respect to designing are accepted and valued. This is an excellent place to work. What I appreciate most is Preethi’s concern for its employees. We have several personal Development training programs to groom ourselves and Professionally our hard work has been always recognized

    • Saravanan. V Branch Manager (chennai) - Sales

      Here at Preethi, we believe that we are one team, with one vision, all working towards a common goal. Having a more open-minded environment also helps us in decentralization of key decisions, which in turn increases our productivity. I hope that this momentum never decreases and only gains pace in the days to come.

    • Tamizhazhagan. V Senior Manager - Information Technology

      I have always known of Preethi as a highly reputed brand that values its people, providing equal opportunities and recognition to all who work here. I personally like the way we have closely-knit teams that resemble a family, more than a corporate team. Here, we acknowledge all ideas, efforts and contributions, irrelevant of position, role or seniority. This in turn encourages fresh thought and involvement from all of us working at Preethi.

    • Reji Mathew Kurian Regional Manager - Sales

      During my time with Preethi, I can proudly say that I have met friends, not colleagues. The friendly workplace promotes a sense of approachability, which in turn, makes it easier for me to grow, personally and professionally. There is also a deep sense of acknowledging every single effort, however big or small it may be.

    • Aswini Margasahayam Product Research Centre - Innovation & Development

      A steep learning curve, leading to personal and professional growth, has been an important factor in the days I has spent here at Preethi. The people-friendly environment promotes openness to ideas, while encouraging and nurturing any new skills that I want developed. Meeting inspiring individuals, facing new challenges and multiple learning opportunities are added benefits that I feel will help any employee working at Preethi.

    • Santosh P. Manjaramkar General Manager - Innovation & Development

      I love working at Preethi because of the self-driven, out-of-the-box approach of the employees. Keeping pace with the times, Preethi’s consumer–first philosophy has been a motivating factor for me and the team alike. Being the Forerunners of Innovation and harboring a friendly work environment makes working at Preethi a great opportunity for me.

    • Rajinikanth. K Marketing

      I am with this organization since 2007, my ideas with respect to designing are accepted and valued. This is an excellent place to work. What I appreciate most is Preethi’s concern for its employees. We have several personal Development training programs to groom ourselves and Professionally our hard work has been always recognized

    • Saravanan. V Branch Manager (chennai) - Sales

      Here at Preethi, we believe that we are one team, with one vision, all working towards a common goal. Having a more open-minded environment also helps us in decentralization of key decisions, which in turn increases our productivity. I hope that this momentum never decreases and only gains pace in the days to come.

    • Tamizhazhagan. V Senior Manager - Information Technology

      I have always known of Preethi as a highly reputed brand that values its people, providing equal opportunities and recognition to all who work here. I personally like the way we have closely-knit teams that resemble a family, more than a corporate team. Here, we acknowledge all ideas, efforts and contributions, irrelevant of position, role or seniority. This in turn encourages fresh thought and involvement from all of us working at Preethi.

    • Reji Mathew Kurian Regional Manager - Sales

      During my time with Preethi, I can proudly say that I have met friends, not colleagues. The friendly workplace promotes a sense of approachability, which in turn, makes it easier for me to grow, personally and professionally. There is also a deep sense of acknowledging every single effort, however big or small it may be.

    • Aswini Margasahayam Product Research Centre - Innovation & Development

      A steep learning curve, leading to personal and professional growth, has been an important factor in the days I has spent here at Preethi. The people-friendly environment promotes openness to ideas, while encouraging and nurturing any new skills that I want developed. Meeting inspiring individuals, facing new challenges and multiple learning opportunities are added benefits that I feel will help any employee working at Preethi.

    • Santosh P. Manjaramkar General Manager - Innovation & Development

      I love working at Preethi because of the self-driven, out-of-the-box approach of the employees. Keeping pace with the times, Preethi’s consumer–first philosophy has been a motivating factor for me and the team alike. Being the Forerunners of Innovation and harboring a friendly work environment makes working at Preethi a great opportunity for me.

    • Rajinikanth. K Marketing

      I am with this organization since 2007, my ideas with respect to designing are accepted and valued. This is an excellent place to work. What I appreciate most is Preethi’s concern for its employees. We have several personal Development training programs to groom ourselves and Professionally our hard work has been always recognized

    • Saravanan. V Branch Manager (chennai) - Sales

      Here at Preethi, we believe that we are one team, with one vision, all working towards a common goal. Having a more open-minded environment also helps us in decentralization of key decisions, which in turn increases our productivity. I hope that this momentum never decreases and only gains pace in the days to come.

    • Tamizhazhagan. V Senior Manager - Information Technology

      I have always known of Preethi as a highly reputed brand that values its people, providing equal opportunities and recognition to all who work here. I personally like the way we have closely-knit teams that resemble a family, more than a corporate team. Here, we acknowledge all ideas, efforts and contributions, irrelevant of position, role or seniority. This in turn encourages fresh thought and involvement from all of us working at Preethi.

    • Reji Mathew Kurian Regional Manager - Sales

      During my time with Preethi, I can proudly say that I have met friends, not colleagues. The friendly workplace promotes a sense of approachability, which in turn, makes it easier for me to grow, personally and professionally. There is also a deep sense of acknowledging every single effort, however big or small it may be.

    • Aswini Margasahayam Product Research Centre - Innovation & Development

      A steep learning curve, leading to personal and professional growth, has been an important factor in the days I has spent here at Preethi. The people-friendly environment promotes openness to ideas, while encouraging and nurturing any new skills that I want developed. Meeting inspiring individuals, facing new challenges and multiple learning opportunities are added benefits that I feel will help any employee working at Preethi.

    • Santosh P. Manjaramkar General Manager - Innovation & Development

      I love working at Preethi because of the self-driven, out-of-the-box approach of the employees. Keeping pace with the times, Preethi’s consumer–first philosophy has been a motivating factor for me and the team alike. Being the Forerunners of Innovation and harboring a friendly work environment makes working at Preethi a great opportunity for me.

    • 1978
    • 1993
    • 1996
    • 2002
    • 2003
    • 2005
    • 2007
    • 2008
    • 2011
    • 2014
    • Preethi History - 1978
    • Preethi History - 1993
    • Preethi History - 1996
    • Preethi History - 2002
    • Preethi History - 2003
    • Preethi History - 2005
    • Preethi History - 2007
    • Preethi History - 2008
    • Preethi History - 2011
    • Preethi History - 2014